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Hope Feels Good

Published on March 10, 2021

At the Everywhen Project, it has been an absolute whirlwind. What day is it today? Is today the same day as yesterday? It's a full-blown production house, perhaps akin to a feature film studio. But there aren't many things quite like this.

A day is filled with phone calls, emails, video chats, shower thoughts, dreamworlds that run in counter-time, sketch pads and note pads, locating and working with new partners and technologies to find ways to invent, iterate and inspire one another to take that next step. To dare to push the vision further. To create something new.

Thankfully there is the #dramabar, a fully staffed virtual bar with 166 brave souls. Our latest conversation is about Bill Murray in a porta-potty, and rubbing magic lamps. It's what we do.

In many ways, the project is filled with creative folks who are only alive when they are creating. We have a blank slate: we dare each other to do things differently. To improve. To figure out why it is the way it is. Why are we using the name Mustachios? Aside from that hilarious Mario GIF from some early 2000s commercial, does it work? Nah. So, Loco Ocos it is. Need help? Go find a Loco Oco. I can't wait to see what they wear.